MC Sports

1615 East Empire Street, Bloomington, IL 61701

Throughout this visual blogging process, I've noticed that a lot of the sports retail stores have some of the most unique and interesting way of displaying their product. Depend on the sport, there are many items that are needed in order to play better and comfortably. In this window display, MC Sports features 3 different types of sports attire along. They include the clothing, accessories, shoes, bags, and even protective gear. The three mannequins are placed proportionately in the window case, and they have their separate aesthetics and signage behind them.

The Limited

1615 East Empire Street, Bloomington, IL 61701

The Limited's window displays are always so simplistic and classy.

The signage says "Soften up and play to your strengths." In my opinion, based on the signage and merchandise being displayed, The Limited wanted to portray that less is more. Find what you want to show off or accentuate, and go for it.

The other pictures and slight display of color scheme gives the customer an idea of what garments and accessories look good together.

CJ Banks

1615 East Empire Street, Bloomington, IL 61701

CJ Banks did a great job at displaying their new merchandise for the spring season.

The white flower globes provide a spring vibe along with the light clothing selection within the window display.

The signage is letting the customers know their size range, which can be helpful especially for the older demographic.

Although the window is small, CJ Banks used the perfect amount of symmetry/asymmetry. The two mannequins on the left have one flower globe above them, and the one mannequin on the right has two flower globes. It provides an even flow and proportion to the display without overcrowding and overwhelming the space.

Gap

1615 East Empire Street, Bloomington, IL 61701

Gap is known for having a simple, classic design within their merchandise as well as their marketing campaigns. Their focus with this window is their denim line with "the jeans you've been dreaming of" - we all know how hard it is to find the perfect pair of jeans. This window display has a large amount of space, which gives Gap an opportunity to present more merchandise and bigger signage. Gap proves that with their classic simplicity, less is definitely more.

Foot Locker

1615 East Empire Street, Bloomington, IL 61701

In my hometown's mall, the Foot Locker has a smaller store with an even smaller display that often gets overlooked. So when I turned the corner and saw this, I was amazed. Even though there isn't much to it, they're displaying what they sell. It's all about shoes. It looks completely randomized and clean with all of them facing the same direction. I almost think that the display would have looked more interesting had they been colorized, but nonetheless, the window looks great!

Earthbound

1615 East Empire Street, Bloomington, IL 61701

Earthbound is one of my favorite places at this mall. The name of the store suggests exactly what is inside. The contents within the space have a boho feel, and they have almost everything that you would wear to a music festival. The thing I noticed most about their merchandising was their jewelry display. They hung the accessories on what seems like a wooden board that you'd find in my parent's garage, but it meshes together perfectly and accentuates the jewelry even more. I also LOVED the idea of putting bracelets on empty wine bottles. It looks like something I would totally do from getting that idea off of Pinterest!

American Eagle Outfitters

1615 East Empire Street, Bloomington, IL 61701

American Eagle is lucky because they can pretty much do whatever they want with this window. Anything can fit in there! There main focus from this display is their clothing. Because of the mannequins placed on both sides of the window, and their large canvases of the models, they must have just gotten their new spring line in. It doesn't look like there was a sale because I'm sure there would have been signage to tell me, but I am still satisfied with the presentation of the clothing, which makes people want to go inside and see more.

Bath & Body Works

1615 East Empire Street, Bloomington, IL 61701

While I was originally looking for apparel stores to take pictures of, I walked past Bath & Body Works and everything stood out. Without having to even go into the store, I could see that they had "new" merchandise, and it was on sale. Their visual displays are even more elaborate and organized when you look deeper into the space. Now that I think about it, Bath & Body Works always has a structured and clean presentation that every customer just loves to experience!

Aéropostale

1615 East Empire Street, Bloomington, IL 61701

Aéropostale surprised me in how big their window space was, along with how very symmetrical the display seemed. On each side of the center signage, there were four mannequins, both male and female - each representing a different style - thus, appealing to many types of teenagers. It is apparent that Aéropostale is marketing towards teenagers because of their signage. It states "Aero loves me. Homework loves me not. Aero loves me. Awkward selfies love me not. Aero loves me. Breakouts love me not. Aero loves me. Phone fails love me not. Aero loves me. Pop quizzes love me not. Aero loves me." All of these components attract relation to the average teenager, as well as presenting their introduction to springtime.