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| 303 Veterans Parkway #100, Normal, IL 61761 |
In this window, White House | Black Market focused on the merchandise that customers could wear to work. The proportion of the window is asymmetrical, but it works well with the hanging merchandise and signage. The sign above the merchandise says "Master Pieces: The pieces you can't work without." WHBM is smart about this because they display the clothes on hangers as if they were hanging in your closet, and they also displayed the clothes on the mannequins. This is smart because some women have a hard time picking what to wear to work, so this display really communicates to the customer that you can most likely wear all of these items together. Showing customers the difference between how the clothing looks on the hanger and on the body is such a clever idea.
I agree, they did a great job of exposing all of the merchandise so that a woman on the go can see all of the detailed items in the window!
ReplyDeleteI totally agree! The window does a nice job of realistically displaying the merchandise.
ReplyDeleteLike everyone else, I too agree that they did a good job of realistically displaying the merchandise. The railing also allowed them to display more clothes than they usually would be able to with a traditional mannequin.
ReplyDeleteI loved the windows at WHBM too. They always do such a good job of displaying their clothes and also getting their brand personality across.
ReplyDeleteI love the colors featured in this display! The mint green is so pretty for spring! They did a great job at displaying their clothing and styling the mannequins.
ReplyDeleteThe use of hangers is so effective!
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