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| 303 Veterans Parkway #130, Normal, IL 61761 |
Chico's had quite the variety in their window display selection! Their merchandise directly relates to the new season and warm weather.
"New Style Adventure" is the theme as they present many different styles for different occasions. From daywear to evening wear to beach wear, Chico's has it. They did a great job in displaying these different styles together.
The mannequins and signage were evenly placed within the dimensions of the windows. Besides the adventure theme, Chico's displayed a couple graphics of models wearing some of the merchandise behind the mannequins, which might give a customer a better understanding of how the item would look on an actual person. Their windows were huge! The bigger the better, and Chico's used the space well.
Chico window displays fun prints and patterns that easily attracts the viewers attention. The graphics behind the clothing are appropriate and sets the mood for warmer weather. I agree that the variety shown in the styles are effective. I really like the clothing and they do a great job defining their target market!
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