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| 303 Veterans Parkway #100, Normal, IL 61761 |
In this window, White House | Black Market focused on the merchandise that customers could wear to work. The proportion of the window is asymmetrical, but it works well with the hanging merchandise and signage. The sign above the merchandise says "Master Pieces: The pieces you can't work without." WHBM is smart about this because they display the clothes on hangers as if they were hanging in your closet, and they also displayed the clothes on the mannequins. This is smart because some women have a hard time picking what to wear to work, so this display really communicates to the customer that you can most likely wear all of these items together. Showing customers the difference between how the clothing looks on the hanger and on the body is such a clever idea.
