Monday, May 4, 2015

Dressbarn

314 South Towanda Avenue, Normal, IL 61761

Dressbarn's window looked pretty similar to a lot of the women's retail stores in the College Hills Mall area. They incorporated a simple signage of their current sale promotion, along with a few mannequins displaying their new spring merchandise. I really liked how Dressbarn labeled each side of the window "misses" and "woman." This lets the customer know what kind of sizes the carry, and what side of the store each size range is on. People really appreciate this kind of information that is provided at the very front of the store.

The window display is very simple. On the "misses" side, there was the obligatory signage along with two mannequins that displayed short cocktail dresses. On the "woman" side, there was almost the same signage along with one mannequin displaying a longer sundress. The proportion of each display is utilized, and the rhythm is very even throughout both windows.

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