Champs Sports

7200 Harrison Avenue, Rockford, IL 61112

Once again, I am impressed with a sporting goods store having an amazing window. The obvious focus of this display is Nike. Each mannequin is dressed in Nike merchandise, and the signage suggests the promotion of Nike shoes. I love this window because the signage is the center of attention, and the mannequins are all consistent with what they're wearing. The placement of the mannequins are symmetrical, yet some have different poses. I really love the mannequin that is sitting down because it brings my eyes closer to the ground, thus closer to noticing the shoes that they're all wearing. The proportion of the window is also perfectly utilized. They didn't waste space at all, but it's not too crowded.