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| 101 West Madison Street, Pontiac, IL 61764 |
The visual merchandising of Charmed Boutique in Pontiac, IL was very well executed. The owner of the boutique was consistent with the displays and the overall boho theme of the merchandise. She presented jewelry on multiple extended trees and branches, which gave the jewelry life through a 3D appearance. I also noticed that one of her scarf racks was made out of an old ladder! It was such an interesting and innovative way to present modern merchandise by reusing and recycling old unrelated objects.
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