Lane Bryant

305 Veterans Parkway, Normal, IL 61761

When I took this picture a few weeks ago, spring was just arriving. The weather was finally starting to warm up, and retail is starting to embrace spring trends. In this window, Lane Bryant brings visually appealing and simplistic displays with their minimal signage. In my opinion, "Endless Possibilities" lets customers know that their merchandise can be mixed and matched with a variety of things, thus the endless possibilities. Also, in this window, their merchandise is not on a mannequin, but on hangers (literally) hanging from the ceiling.

Within this window, Lane Bryant takes advantage of the dimensions of the window and proportionately places the mannequins and patterned window frame throughout.

Both of these window displays demonstrate proper proportion and rhythm that is very pleasing to the eye. LB did a great job at being innovative without overwhelming the customer.